What is a Blog Tour?

Marketing Self-Publishing
This entry is part 1 of 4 in the series Blog Tours

I have a side business orchestrating blog tours for authors. One of the most common questions I get–from experienced and inexperienced authors alike–is “What is a blog tour?” Over the next three weeks, I’ll be talking about the whats, hows, and whens of blog tours. Today we have the “Whats.”

What is a Blog Tour?

One way to put it is that it is the introverted writer’s dream book tour. You get to put your book out there for people to see without having to actually talk to real people. Just sit in front of your computer and comment on various blogs who are promoting your book.

Okay, so there’s a little more to it than that. A blog tour is when your book (newly published, soon-to-be published, or been published for a while, but never been on a tour) is promoted on various blogs across the internet. Some can be on as few as 5 blogs while others are promoted on up to 30 blogs. If you have a really big following, it could even be more than that.

What is Involved?

DariuszSankowski / Pixabay

I’ll get more into the how of the organization next week, but here are the basics of what you need to do if organizing your own tour.

  • Create a sign-up sheet (Google forms work great!)
  • Make a tour banner (and any other graphics you want)
  • Advertise your sign-up sheet to gather bloggers
  • Put together a media kit
  • Decide on a giveaway (if doing) and include a picture
  • Set up a Tour Schedule
  • Send all the info out to the bloggers

What is in a Media Kit?

If you’re like me, you probably have no clue what a media kit is. Or at least I didn’t until about a year and a half ago. Since then, I’ve learned to absolutely love them! Media kits can include the following:

  • Book description and cover
  • Author bio and picture
  • Excerpts of varying lengths (3-5 is usually a good number)
  • Ways to connect with the author

For blog tours, I also include the giveaway information, tour schedule, and some suggested wording for social media shares.

What is a Good Giveaway?

Pezibear / Pixabay

If the book in your tour is a later part of a series, giving away one or two paperbacks from earlier in the series, or even the current book is always a good idea. You can also do one giveaway for US and one for International if you don’t want to ship overseas. The International giveaway can be for eBooks instead. For other ideas, you can read this article.

I hope this has helped some. Be sure to stop by next week to find out a few of the “Hows” of blog tours. If you have any hows you want answered, feel free to ask them in the comments and I’ll try to included them in the next post.


Series Navigation<< Blog Tours & Why Blogger Reviewers Are the Best EverHow to organize a tour >>

2 thoughts on “What is a Blog Tour?

  1. Completely agree that this is a must for introverted authors! Although it certainly shouldn’t replace in person events entirely- it should complement them!

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